Cabify becomes the first company to provide an App for carbon footprint traceability in Peru
The urban mobility multinational Cabify will become the first Spanish company to offset one hundred percent of its carbon emissions in Peru, as can be seen on the company’s blog.
Through its mobile application and hand in hand with Climate Trade, Cabify will become the first carbon-neutral mobility app in the Latin American country.
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The registration of the carbon emissions resulting from each journey will be carried out through the Climate Trade Blockchain, which allows the respective footprint left by both users and companies travelling with the platform to be traced.
In this way it will be possible to know the footprint in real time, so the Cabify startup will compensate by transparently promoting the acquisition of carbon-neutral services.
The Spanish company’s initiative will allow it to expand its ecological claims in the Latin American region, which it has been doing even in Peru itself in the recent past, when it publicly supported the First Climate certified project that seeks to reduce deforestation generated by illegal logging in the province of Madre de Dios.
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The project in question is located in the Amboró de Vilcabamba Conservation Corridor in the Peruvian Amazon, with an area of 10,000 hectares. The objective is to reduce carbon emissions by controlling unplanned deforestation, which will allow the conservation of the area’s biodiversity.
“We support the project by contracting a volume of carbon credits that coincides with the carbon footprint of our operation. Cabify’s commitment has a major impact on local forest protection activities and prevents around 5.3 million trees from being cut down. That’s the equivalent of an area of approximately 1,800 hectares of native rainforest saved from deforestation,” said David Perez, Cabify’s CSR Director to a local media at the time.
Cabify’s commitment in Peru to trace the carbon footprints of its users through the mobile application is an experience that the company has applied in Spain since 2018, allowing it to be certified as one of the unicorns committed to the environment, thanks to its alliance with the expert fintech in Blockchain, Climate Trade.
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Worldwide, transport accounted for a quarter of total emissions in 2016, 71% higher than in 1990, according to data from the German Road Club.
“The complex times we are living in today do not slow down but motivate more than ever to move decisively towards sustainable mobility and urban models. In Peru alone, lowering greenhouse gas emissions will benefit USD 98 billion by 2050, according to a recent study by the Ministry of the Environment. We need to move forward to achieve change. At Cabify Peru we are more than committed to stopping the climate crisis,” said Jorge Romero, Country Manager of Cabify Peru to Zoom Empresarial.
Cabify’s announcement in the region joins the news of its adhesion to The Climate Pledge reported today in different media. With this partnership co-founded by Amazon and Global Optimism, Cabify joins the initiative of carbon neutrality before 2040 established in the Paris Agreement during the Web Summit 2020 event.